Benton Convention Center Reinvention

The facility remains operational throughout all phases of the project

  • Phase II – Main Level to be completed May 2017.
  • Phase I – Lower Level completed Oct. 2016. This 50,000 sq. ft., multi-functional space now features a carpeted ballroom and conference rooms.
  • Key design elements create more open, flexible breakout meeting space.
  • Significant structural, design and technology upgrades are being added to the interior and exterior of the building.
  • Incorporates architectural nods to Winston-Salem’s historic arts, tobacco and textile roots.
  • Windows and skylights give the venue a contemporary, open and inviting aesthetic.
Benton Convention Center Reinvention
One of the largest meeting facilities in North Carolina, the Benton Convention Center offers groups a convenient central location. Beginning February 2016 the convention center will undergo an $18 million-plus reinvention that will further enhance the Benton’s features and amenities:
  • 100,000 square feet of flexible meeting space – exhibit hall, breakout rooms, reception areas, ballrooms
  • 20 meeting rooms including three ballrooms
  • Along with the adjoining Marriott and Embassy Suites, accessible via covered walkways, the combined complex maintains 170,000 sq. ft. of meeting space
  • 461 combined guest rooms and suites
  • Personalized menus
  • In-house audio visual staff
  • Complimentary high-speed wireless Internet access in all meeting space


  • 14,000 square feet of flexible meeting space within the Marriott
Embassy Suites
  • 56,000 square feet of meeting space throughout the Embassy Suites

Twin City Quarter, 425 North Cherry Street, Winston-Salem NC 27101 Phone:  336.397.3614

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